Bybit Marketing Ops  ·  Confidential
Global Product Launch &
Local Market Activation
5-Stage SOP  ·  From Brief to Post-Launch
Kickoff point
Relative to launch (T-X)
Production window
Fixed duration
Review gate
Post-launch cadence
S1
Demand Initiation
Product Owner
● T = 0  ·  Kickoff Day
Define what we're launching, lock the budget, and fire the starting gun for every team.
Brief confirmed Global / Local type locked Budget approved Mkt Ops + BUIDL notified Logged in Bitable
S2  ·  Parallel Workstreams  ·  Runs Simultaneously
Track A  ·  COE & Country Managers
Local Market Alignment
● T-14 to T-7 before launch
Ensure every market is ready to execute
  • T-14: COE reviews activity, assesses local feasibility
  • T-14→T-7: Each CM submits local requirements
    (page localization, translated assets, compliance flags)
  • COE consolidates Local Needs Brief → Mkt Ops
Track B  ·  Content & Assets (BUIDL)
Content & Creative Production
● 6 – 28 Days (varies by type)
Produce all campaign materials on time
  • Campaign content: 7–28 days (LP, tasks, KPIs, Legal)
  • Assets only (no campaign): 6–15 days
  • Banner / KV / Push visuals completed, brand check passed
S3
Distribution & Alignment
COE + Country Managers + BD/VIP
● 2 Days
Push all materials to every market. Every team knows exactly what to do and when.
Full materials distributed CM execution plans submitted VIP benefits confirmed BD co-promo locked
S4
Review & Go-Live
Mkt Ops + Product Owner + COE
● 2 – 3 Days
Final quality gate — global compliance, local readiness, technical sign-off. Everyone signs before launch.
Rules checked Assets approved Legal passed CM sign-off received Runbook ready
Final
Go / No-Go
GO  →  Launch NO-GO  →  Revise & Return to S1
S5
Monitor · Adjust · Learn
Mkt Ops + COE + Country Managers
● T+1  /  T+3  /  T+7 after launch
Track performance in real time, fix underperformance fast, and capture learnings for the next cycle.
Auto dashboards live Anomaly alerts on Tactical adjustments actioned Learnings → Bitable / Wiki
Learnings feed into the next launch cycle  ↻
Total Timeline
S1 Kickoff
+
S2 Production: 6–28 days
+
S3 Distribution: 2 days
+
S4 Review: 2–3 days
=
Min 10 days  /  Max ~33 days to launch